Los Angeles, CA (March 1, 2022) – Today, Breville, the iconic global brand rooted in innovation and design that delivers award-winning coffee machines to consumers around the world, announced the launch of beanz.com, an e-commerce platform that provides a new digital destination to explore, learn, purchase, and subscribe to the highest quality freshly roasted coffee from 50 curated specialty coffee roasters and counting.
Breville’s focus on providing its customers the best at-home specialty coffee experience now includes third wave coffee bean subscription. beanz.com is designed to seamlessly complement its internationally renowned espresso and coffee product portfolio and provide an easy pathway and better access to the top tier specialty coffee roasters. The new platform, first to launch in the US and UK (with other markets to follow), is designed for consumer-facing discovery and education. All beanz.com featured roasters represent a growing group of best-in-class, renowned, and emerging roasters. Key roaster partners in the US at launch include Onyx Coffee Lab, Klatch Coffee, Equator, and Olympia Coffee Roasters.
“Part of our commitment to providing the best specialty coffee home experience is making sure we have the best roasters as partners on beanz.com. Breville understands that the finest in-home coffee experience on our award-winning machines requires quality, freshly roasted coffee as a fundamental part of the process. We are launching beanz.com with 50 of the best specialty coffee roasters in America to deliver the freshest, highest quality beans coupled with the level of customer care and expertise our customers have come to expect from the global Breville brand,” says Ziv Shalev, General Manager, beanz.com.
With beanz.com, Breville aims to provide complete solutions to its customers with a total turnkey at-home coffee experience. The new website answers the very first question most have after buying a coffee machine, “Which beans do I use?” Part of the beanz.com experience includes a personalized quiz to identify individual coffee preferences and tasting notes. With more than 200 coffee options and roast profiles available, the site ensures a variety of possibilities for the professional barista or those just getting comfortable making coffee. The platform offers dedicated expert advice, guidance on different roasts, and tips on how to bring out the best tasting coffee right from the first brew. The customer can also filter the coffee selection by a number of categories including roast preference, brew method, blend or single origin, certifications, or simply choose the Barista’s Choice journey to receive new and exciting beans with every delivery.
“Our customers are relying on the fact that we know the fundamentals for delivering a true specialty coffee experience at home and the launch of beanz.com not only reinforces our promise to deliver on this, it also is a foundational step forward to becoming a more solution-orientated company,” said Jim Clayton, CEO, Breville. “By partnering with these outstanding roasters, we are able to support the specialty coffee community across America and the UK, the coffee farmers who supply them, and help our customers find the right beans for their taste and machine.”
“Partnering with beanz.com during a time when at-home coffee experiences are just as important to our business as the café experience is such a win for us. We’re proud to have our coffees showcased by Breville, making our beans and story more accessible to a wider, dedicated audience,” adds Andrea Allen, co-owner, Onyx Coffee Lab, 2020 U.S. Barista Champion.
For a seamless experience, Breville now offers Coffee Essentials Bundles which include a customer selected coffee machine, a beanz.com subscription, a barista tool kit, and a training and support package.
Over the past 90 years, Breville has grown to become an iconic global brand, delivering innovative kitchen appliances including award-winning home coffee machines, to over 70 countries around the globe. The company goes to market as the Sage® brand in Europe, and as the Breville® brand in the rest of the world. Breville enhances people’s lives through the delivery of brilliant innovation and thoughtful design based on deep consumer insights, empowering people to do things more impressively or easily than they’d thought possible in their own homes and ultimately, allowing them to Master Every Moment.
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