Produced by Clarion Events, Coffee Fest New York is being held in conjunction with another major Clarion production, the International Restaurant & Foodservice Show of New York.
With both shows sharing the floor, so to speak, the new Food & Beverage Academy is designed to attract a range of owners and operators, from single-location independents to specialty coffee chains, according to the group.
The co-located show takes place March 6-8 at the Javits Center in Manhattan.
“There is a real value in the colocation of these two trade shows and conferences,” Rita Ugianskis, Vice President of Clarion Events in the Food & Beverage Group, said in an announcement of the new program. “We look forward to welcoming everyone in the hospitality industry in the tri-state region to our new Food & Beverage Academy, which will offer education sessions for restaurant, foodservice, specialty beverage and cafe owners.”
A major component of the new program involves four different “summits” focused on different market segments.
An “Independent Operator Summit” is expected to address issues such as leasing a space, marketing 101, profitability with a sustainability mindset, healthy food and beverage trends, and more.
A “Multi-Unit and Chain Operator Summit” will explore issues such as hiring, scaling, corporate culture, crisis management, and more; a “Foodservice Summit” will be tailored to operators outside of restaurants and cafes; and a “TechBytes Summit” will explore issues such as third-party apps, communications and meeting customer expectations.
In addition to the Summits, the trade show floor and International Restaurant & Foodservice Show content, Coffee Fest attendees have access to more than 30 free morning seminars tailored to owner/operators, roasters, baristas and new businesses.
Additional Coffee Fest events are currently scheduled for Chicago (June 24-25), Los Angeles (Aug. 28-30) and PNW/Seattle (Oct. 7-8).
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