Starbucks is supplying a $4.2 million grant that is expected to result in 22 million new arabica coffee trees plus early-growth fertilizer among thousands of farmers in Colombia.
The investment builds upon a $3 million seedling investment Starbucks made in the Colombian coffee sector two years ago.
Involving a strategic partnership with the Colombian Coffee Growers Federation (FNC) and producers within Starbucks’ C.A.F.E. Practices supply network, the overall investment in the seedling project has reached $7.2 million, and is expected to result in the distribution of 45 million seedlings by September of 2023.
In a press release yesterday, Starbucks refers to farmers who may be affected by the seedling investment as “our farmers.”
“Supplying farmers with healthy coffee seedlings and replacing old trees is a critical first step in the long-term success of our farmers and, ultimately, the Colombian coffee industry,” said Starbucks Managing Director and Vice President of Coffee and Cocoa Tim Scharrer.