The Stircle Drink Mixer Wants to Revolutionize the Condiment BarDaily Coffee News by Roast Magazine


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The Stircle is designed to be wired into a countertop, like a speaker. All images courtesy of Amron Experimental.

A new spin on how to stir drinks is swirling towards public condiment bars, and it just may turn a few heads. The circular mechanical platform called the Stircle senses the weight of a cup before it gently, automatically spins to blend the liquid contents.

The little robotic beverage DJ was designed in part to alleviate the need for single-use wooden or plastic stir sticks and straws, millions of which are bound for the landfill each day.

The Stircle’s inventor, New York-based product design engineer Scott Amron said the contraption could also eliminate the need for coffee drinkers to plunge their hands into a shared container to fish around for an item whose next stop is one step from your mouth.

“Using a stick for a few seconds to just toss it in the trash always bothered me,” Amron told Daily Coffee News. “And I never really liked the idea of people sticking their hands into a public jar of sticks to then dip that stick into their drinks. Stirring without sticks is more hygienic.”

Amron, who specializes in simple, clever devices that iron out small but noticeable wrinkles in daily activities, said his earliest ideas for what eventually became the Stircle date back roughly a decade.


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“At first, I wanted to create a self-mixing sugar that would jet around your coffee as it dissolves, active like Pop Rocks, to self mix,” the serial inventor told DCN. “‘Rocket Sugar.’ Still working on that. Until that’s ready, I wanted people to be able to place their cup on a circle that would stir their drink without dipping anything into it.”

Other designs by Amron, founder of the one-man company Amron Experimental, include a toothbrush with a hollow channel that when held under a faucet redirects a jet of water upward like a fountain. Another Amron invention is the Fruit Wash Label, a “tree-free” retail produce sticker that can display a colorful logo and barcode, then dissolves into an organic fruit soap upon contact with water.

For the unassuming transparent cylindrical design of the Stircle, Amron said he was inspired by the three seashells in the movie Demolition Man, and Superman’s memory crystals. Its construction can withstand use on either side of a commercial cafe counter, and it installs like a stereo speaker, requiring only lightweight wiring as it consumes very little electricity. Its RPM is calibrated carefully to avoid spilling.

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“The stir sequence is dynamic, and more complex than you’d think,” said Amron. “It can stir in under five seconds and is very entertaining to see.”

As the volume of orders grows, Amron is currently hoping to scale up production of the Stircle.

“‘The Starbucks Stircle’ has a nice ring,” said Amron, “or, maybe the McStircle.”

The Stircle is currently sold directly from the company’s website for $340 per unit.


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